How will USA golfers spending habits change later this year?

How will USA golfers spending habits change later this year?

This week’s excellent report from the National Golf Foundation includes a study of anticipated changes to the spending habits by avid golfers in the second half of 2020. Core golfers represent approximately 7 million of America’s 26 million golfers and they are the ones that travel the most to play golf. 500 core golfers were interviewed in this study.

The research looked at what percentage of core golfers are expecting to spend less on various goods and activities than they would normally. It is interesting to see where Vacation/Leisure Travel lies on this spectrum:

  • 62% expected to spend less on Luxury Goods
  • 37% expected to spend less on Vacation/Leisure Travel
  • 30% expected to spend less on Dining Out
  • 27% expected to spend less on Golf

Running alongside this is the knowledge that many USA golfers who had booked a golf vacation to travel between March and August 2020 have already postponed their trip until this autumn or next year.

Giovanni Malcotti

Giovanni Malcotti

Inizialmente affascinato dal mondo Retail ho lavorato come consulente per Poste Italiane, Alitalia, Omnitel, Telecom, Stream ed infine in Domino Research. Poi ho scoperto il turismo, prima da avventuriero e dal 2004 è diventato il mio mantra, il mio lavoro. Ho avuto la fortuna di ricoprire ruoli manageriali in Adamello SKI, Blu Hotels, DMO di Enti pubblici. A queste esperienze ho aggiunto la passione per il golf che si è trasformata nel mio lavoro. Amo l'Italia incondizionatamente, metto tutto insieme e cerco di condividere queste competenze nel mio settore.

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