How will USA golfers spending habits change later this year?
This week’s excellent report from the National Golf Foundation includes a study of anticipated changes to the spending habits by avid golfers in the second half of 2020. Core golfers represent approximately 7 million of America’s 26 million golfers and they are the ones that travel the most to play golf. 500 core golfers were interviewed in this study.
The research looked at what percentage of core golfers are expecting to spend less on various goods and activities than they would normally. It is interesting to see where Vacation/Leisure Travel lies on this spectrum:
- 62% expected to spend less on Luxury Goods
- 37% expected to spend less on Vacation/Leisure Travel
- 30% expected to spend less on Dining Out
- 27% expected to spend less on Golf
Running alongside this is the knowledge that many USA golfers who had booked a golf vacation to travel between March and August 2020 have already postponed their trip until this autumn or next year.